Strategy & Positioning
Define the objective, product fit, audience target, launch timing, and messaging angle.
Workflow
A Structured Process for Review-Driven Product Visibility
We combine creator outreach, product seeding, and campaign coordination to help brands generate authentic product coverage.
4
structured campaign phases
Step by step
The campaign path
A clear workflow helps brands understand what happens before, during, and after creator outreach.
Curated Creator Outreach
Identify bloggers and creators, match by niche and audience, and present a shortlist if needed.
Product Shipment & Content Development
Coordinate seeding, share brand notes, monitor participation, and manage publishing windows.
Reporting & Content Utility
Deliver a campaign summary, highlight published assets, and flag content for ads, email, and PDPs.
Responsibilities
What you provide vs what we handle
Campaign Inputs
- Product details
- Launch timing
- Brand position
- Audience priorities
Campaign Handling
- Creator matching
- Outreach coordination
- Seeding windows
- Published asset tracking
- Content utility review
Timeline
A typical campaign window
Timing varies by product type, creator mix, shipment speed, and publication requirements.
Phase 1
Strategy, positioning, campaign objective, and audience targeting.
Phase 2
Curated creator outreach and participation alignment.
Phase 3
Product shipment, content development, and publishing windows.
Phase 4
Reporting, content utility review, and next campaign options.
Questions
Common process questions
We coordinate outreach and participation, then report clearly on confirmed deliverables. The campaign should be structured around quality participation, compliance, and usable content rather than forced review language.
Yes. Campaigns can include shortlist approval before outreach, especially for premium products, sensitive categories, or narrow niche targeting.
Most review and seeding campaigns assume the creator keeps the sample. Exact expectations should be confirmed in the campaign brief.
Usage rights should be scoped before launch. We can identify assets that are strong candidates for ads, product pages, email, and landing pages.
Speak with our team about your next launch
Send the product details and campaign goal. The next step is a practical campaign recommendation.